The JK Podcast Episode 4

Today in the JK podcast Josalyn and Kara discuss their social media campaign case studies. Kara chose to study Abercrombie and Fitch’s “Denim Your Way” and Josalyn did Skim “Silks” campaign. Listen in to them compare and contrast their campaigns! Here is the transcript of the podcast. Kara K 0:03Hi, welcome back to the JK

Abercrombie and Fitch’s New Era

Kara Klaus Shirtless men on store bags, dark, moody stores, size xxs everywhere and the overpowering stench of cologne floating in the air, welcome to Abercrombie and Fitch in the early 2000’s. This image remained with Abercrombie for over a decade and only recently, has begun to change. Abercrombie and Fitch’s less than desirable reputation

The JK Podcast Episode 3

Today on the JK podcast Kara and Josalyn are joined by two guest, Katie Kara’s sister and Fawn Josalyn’s mom. The four dive deep into campaigns that they have enjoyed over the years and the reasons that made those campaigns a success. This episode is sure to make you you reminisce on your own favorite